Arirang

Arirang is a high-contrast visual re-imagining for BTS’s new album, embracing an industrial rap aesthetic. It is dark and confrontational, built on an intense, abrasive red and black palette. This cohesive system translates a fierce hip-hop energy across all the assets.

woman slouching on a stool in a long belted khaki jacket
woman holding up a shield to block out the sun near a concrete building
portrait of a woman with an orange veil over her face
portrait of a woman with a black veil